Former Selle Royal director starts new saddle company

Former Selle Royal Purchasing Director Massimo Farronato has started Repente, a new saddle brand based in Italy’s Veneto region, of one of the most important industrial districts in the world for the bicycle and cycling components sector. “’Cycling is an Art’ summarizes our mission,” explained Farronato. “That is to create innovative Italian products highly appealing to the public, introduce new technologies focused on comfort and performance, propose valuable design solutions, and painstakingly caring for every detail, from the choice of materials all the way to packaging.”