New Saddle Brand “REPENTE” Launches

A new brand of saddles has launched under the name REPENTE, which is helmed by industry veteran Massimo Farronato, who for many years held a management position with the Selle Royal Group. REPENTE is based in the Veneto region of Italy, in the very heart of one of the world’s most prominent areas for bicycle and component manufacturing. “Cycling is an art” summarizes our mission”, says Farronato, “that is to create innovative Italian products highly appealing for the public, introduce new technologies focussing on comfort and performance, propose valuable design solutions, painstakingly caring for every detail, from the choice of materials all the way to packaging.” The new range of saddles consists of the ALEENA, COMPTUS and KUMA, which feature a full carbon construction and a unique padding system called RLS (REPENTE Locking System) that allows the rider to select amongst three different saddles covers that best suits his or her riding style or conditions.